KEEP: Getting Started as a Seller

By M Kimball, ElephantBeads

With the introduction of a universal shopping cart, Keep has made it essential that sellers get plugged in. Here is the good news: if you have an Etsy shop, it is VERY easy. Before getting started as a seller on Keep, you might want to take this occasion to spruce up your photographs. KEEP2If you browse through Keep, you’ll notice the photographs are crisp, bright and stylish. If you’ve been putting off working on your own photos, now might be the time to work on them. There is no need to update all of your listings at once. Choose your brightest, crispest listings for Keep, and upgrade additional listings as you go.

Are you ready to sell on Keep? Here are the four easy steps to get started:

  1. Review Keep’s retailer guidelines first. Does your store qualify? If you sell on Etsy, it probably does
  2. Sign up for Keep. I used my shop name in the first name field, but some Etsy shop owners use their own name.
  3. If you haven’t already done so, add the “Keep It” button to your browser.
  4. Browse to an item in your shop, and click the “Keep It” button.
    • Choose a category for your item – you can create new categories as you go. Create categories that match the items in your shop.
    • Your item description from Etsy will automatically be included with your Keep – but if you want to add any comments or tag words, you may do so.

It’s that easy! Your shop listing is now available for purchase on Keep.

Your next step will be to promote your item. The DTeam has team threads where we promote each other’s Keeps. Come on over and begin promoting!

FotoFuze tutorial – lighten up!

The D-Team enjoys experimenting with new tools that help us promote our shops. Being a frugal bunch, we are especially fond of tools that are free. It’s always a plus if the tools are also user-friendly. Recently, FotoFuze has passed the D-Team test.

For a quick look at how it works, check out the “before and after” photos from ElephantBeads’ shop:

Making these changes only took a few minutes. For Etsy shop owners, the process is especially easy. To enhance the photos in an existing listing, you first have to allow FotoFuze to access your shop listings, which is a simple process. Once this is done, simply follow the steps below:



Have fun with FotoFuze! This post just scratches the surface of its functionality – and this tool is sure to be enhanced as it becomes more popular. Please share any other cool features with us below!

From Lizbethsgarden: How To Add Transparency to a JPEG in GIMP

 D-Teamer Lizbethsgarden explains how to boost the impact of your online images in this easy-to-follow tutorial. Check it out!

 

StumbleUpon – Tutorial series

Bookmark the little blog post linked below, as it re-introduces a series of helpful tutorials in our DTeam blog about StumbleUpon. Handy info to have! Thank you LizbethsGarden for re-upping these!

StumbleUpon tutorials in DTeam blog

MUSTS when opening an Etsy Shop – Part 3

By Angee Perry from ABitCreativeAMP ♥♥♥

Below is a snapshot of a shop policies page on Etsy. My tips, below, will walk you through the components of this page. This example is provided courtesy of Molly Kimball fromElephantBeads.

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– Shop Policies can make or break a sale. It’s where you help your customer make an informed decision about purchasing from your shop by letting them know what they can expect from you and your products. You’ll touch on some of these things briefly within your listing descriptions but here is where you want to provide all the details for all your products. It’s important that your policies don’t contradict Etsy’s site-wide policies. It’s a good idea to read over the DOs and DON’Ts of Etsy (www.etsy.com/help/article/483 ) and Etsy’s Terms of Use (www.etsy.com/help/article/479 ) before writing or changing your shop policies.

– Your Welcome Message is where you welcome the potential customer into your store and encourage them to look around and ask questions if they have any. You’ll also want to list any promotions you’re having and/or special seasonal shipping information you have to help the customer be informed as to if something in your shop can make it to them in time (like Christmas, Mother’s Day, etc).

– Payment Policy is where you list what form of payment you accept. This helps the customer know before they go to check-out so that they can be prepared. Depending on the forms of payment you accept will determine if you also need to include a timeframe for payments to reach you and what you’ll do if payments are not received in the timeframe (like canceling the sale)

– In the Shipping Policy section you want to describe how you package your items, the company you use to ship and what method you ship them with that company (like USPS First Class, UPS Ground, etc). This is important to the customer as it lets them know how long it might take for them to receive their items. If you offer international shipping be sure to list as many details as you can as the customer may not order from out of country often and will not be as knowledgable as you on your country’s international shipping timeframes.

– Refund Policy is where you let the customer know what they can expect from you if they are unhappy with their purchase for any reason. Be sure to state if they are responsible for return shipping or if you will refund them for shipping also.

– Additional Information lets you make blanket statements about the products you sell. For example, if you sell photographs this is where you’d talk about the paper quality of the print and if you print through a 3rd party lab. If you make things to order you’d mention the timeframe needed to create the item and then the timeframe needed to get the item in the mail, etc. Also mention if people need things by a specific date to contact you so that you can see if it can be made and shipped in time.

– Seller Information is not necessary for most countries, but some countries do require additional information like your name, physical address, contact email, etc. See this FAQ ( www.etsy.com/help/article/171 ) for more information.

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You’ve made a name for yourself and let customers know a little bit about who you are and what to expect when purchasing your products. Now all you have to do is list your items and you’re good to go!

MUSTS when opening an Etsy shop – Part 2

By Angee Perry from ABitCreativeAMP ♥♥♥

Below is a snapshot of a shop “Info and Appearance” page on Etsy. My tips, below, will walk you through the components of this page. This example is provided courtesy of Molly Kimball fromElephantBeads.

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– Choose a shop name and be consistent – use it across the internet to help “brand” yourself so that people recognize you (Facebook, Twitter, StumbeUpon, Wanelo, Pinterest to name a few).

– Your shop title is as important as your shop name. It should not be the same as your shop name. Use this space to describe what types of things you sell within your shop. The information you enter here will be what shows in the web browser tab when people are visiting your shop and effect how your shop homepage will appear in Google search results – more specifically the text that links to your shop. It will also show under your shop name when people are viewing one of your listings.

– Have a shop banner image. Visit CoolText.com to make a simple generic banner to start with if you don’t have a program to make one for now. You can also search on Etsy for custom shop sets to see what is available for you. The banner can be a .JPG .GIF or .PNG and is 760 pixels x 100 pixels. The file size cannot be larger than 2MB.

– If you don’t have a Facebook fan page, make one! Log into your Facebook account in another web browser tab – keep the window with your Etsy information open. Get to 25 fans and then follow this link to shorten your fan page name: www.facebook.com/username/ Be sure you’re logged into the fan page when you do this or you’ll only be changing your personal Facebook web address!! *Once you change it THAT IS IT!! NO going back now!!

– Copy in your Facebook fan page web address and Twitter profile web address into your Etsy information and link it up! *You must click “Save Changes” for the link to be complete. Once completed, people visiting your shop page will be able to “Like” your fan page by clicking the “Like” button under your shop banner 😀

– The Shop Announcement is where you want to turn your Shop Title into a complete sentence. By repeating some of the same words, you improve your SEO with Google and other online search engines. This is also a great place to discuss any promotions you have going on at the time and also to go over any seasonal shipping information. If you have a Pinterest account that you use as a way to market yourself you can enter the link for it here – customers like being able to relate to you on a personal level and it’s another way for you to get your product in front of your potential buyers. It’s a good idea to include your Facebook fan page and Twitter links here as well; the more places the web addresses are listed online the better your SEO for those web addresses 😉

Like your Shop Title, information you enter here will effect how your shop homepage will appear in Google search results – this time the description after the link.

– The Message to Buyers is the auto message that is sent out in an email once someone has placed an order for something in your shop. This information will also show up on the receipts that the customers can view on Etsy. It is important to thank the customer for their business here and is also helpful to enter your Etsy shop web address. If you have a coupon code that you offer for repeat customers this is a good place to supply the customer with the code. Like the Shop Announcement, it’s a good idea to include your Pinterest, Facebook fan page and Twitter links here – again to improve your SEO for the social media accounts you use. Rephrase a little what was in your Shop Announcement and you’ll be good to go!

MUSTS when opening an Etsy shop – Part 1

By Angee Perry from ABitCreativeAMP ♥♥♥

Below is a snapshot of a shop profile page on Etsy. My tips, below, will walk you through the components of this page. This example is provided courtesy of Molly Kimball from ElephantBeads.

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— Give yourself a complete profile

– Have a profile picture – aka an avatar. It can be one of the pieces of your work, your shop name or your headshot. Some use it to advertise sales with their shop name or logo so that SALE! shows up each time they make comments – they tend to comment a lot on random treasuries and such 😛 Other shop owners use it to advertise a product in their shop – something that defines the shop items as a whole and inspires other people on Etsy to click through to their shop; again the goal is to get strangers that see the avatar to click through to view the shop and listings. Whatever image you use for your avatar keep it consistent – use it across the internet to help “brand” yourself so that people recognize you (Facebook, Twitter, StumbeUpon, Wanelo, Pinterest to name a few).

– In the City section you’ll want to select your city from the dropdown menu in order to have your shop appear in local search results via Etsy’s search engine. Potential customers use this feature to try to buy things locally – sometimes it’s their way of avoiding pesky shipping costs. VERY handy when looking to purchase furniture by the way 😉

– Birthday is not too important. You can leave it blank if you choose.

– Many shop owners use the About section to talk about their shop, but it can be where you discuss things that make you good at what you’re selling. Some people also like to put in personal information – like that they’re a stay at home mom for example. Potential customers are more likely to buy if they see you as an expert in your field and if they can relate to you as a person. If you put in too much information people will have to click to view more, majority of whom do not click, so make your words count!

– Favorite Materials is a place for you to list up to 13 materials that you like. In other words, 13 tags. Filling this in helps bring you and your shop up in the search list!

– Include your shop in your profile for sure!!

– Favorite items can be left off your profile if you choose. It’s important to be selective with which items you favorite. Remember people add you to their circle either because you’re on their team OR because they like the same kinds of things that you like on Etsy. It’s better to have a small circle that pay attention to their activity feed than a lot of people trying to help everyone in their teams market everything they come across!

– Favorite shops can also be left off if you choose. People’s favorite shops are either part of their team or they like pretty much everything inside the shop. When a favorite shop has a new listing it shows up on your activity feed to the right.

– Treasury lists are another good way for people to see what you’re interested in. It will display the two most recent treasuries that you have curated. It’s important to be selective with how you create treasuries for the same reason it’s important to be selective with what listings you favorite.

– Teams can be left off if you choose. The benefits for having it turned on depend on the size of the team or teams your in and what they do in terms of promoting other team members. It also lets people within your team that look at your profile see what other teams you’re in – don’t be surprised if you have someone ask you about a team in a message if you choose to include teams on your profile 😛

– Press the “Save Changes” button for everything to take effect!!

Brenny’s DIY: Cloth Baby Wipes and Washcloths

D-Lister team member Ashley Noelle of Brenny’s Bibbies shares how to create your own baby wipes and washcloths in a recent blog. Check it out here – and check out her shop for lots of other wonderful handmade baby supplies!

Pinterest Tips 4 – Pin Descriptions

By Angee Perry, ABitCreativeAMP    ♥♥♥    So you have chosen WHAT you want to Pin, and your pins are expressive of who you are – your personal expertise. Today I will share some of the tips I have compiled from Pinerly about how to describe your Pins to have the greatest impact:

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  1. The description holds 500 characters. This should speak volumes coupled with an image!
  2. Try to describe everything accurately and not just throw in keywords.
  3. Use keywords in your descriptions. Keywords will allow your pins to be found more easily via search.
  4. Make smart content; most people on Pinterest are college graduates.
  5. “Pin Curiosity” – Use an image that is a little bit out of place and then explain it in the description. People are curious by nature, use that to your advantage.
  6. Match your picture with descriptions to have deep meanings. If you interest people visually and cognitively your odds of engagement are higher.

Pinterest Tips 2 – Get Personal

By Angee Perry, ABitCreativeAMP    ♥♥♥    This is the second in my series of tips and “How-To’s” for making Pinterest work better for you. These tips were found on Pinerly, and I have regrouped and arranged them into categories to drive Pinner success.  As I noted earlier, many of my sample screen shots come from successful Pinterest user and DTeamer Elise, from VintageCarolina.

The second step in Pinterest success is to get personal – Be You! Here is how: ♦♦♦

  1. Share not only products, but behind the scenes and your personal activities. This will give you “personality.” Customers will feel like insiders to the brand.
  2. Encourage comments by saying “tell us what you think” and requesting input. People love to be heard!
  3. Always talk back to the people who interact with you. That’s how conversations and relationships start!
  4. Follow boards and people that interest you as an individual.
  5. Follow boards and people that interest you as a businessperson.
  6. Follow specific boards and not whole users. This will cut out the noise and allow you to have a more targeted stream.
  7. Follow a funny board. It shows personality and reflects your sense of humor.
  8. “Like” things you find interesting. This will show people you are “alive” on Pinterest.
  9. Comment on other people’s pins. Give credit where credit is due.
  10. Re-pin your client’s pins. They will really enjoy the recognition and personal touch.