Teaching Thursday: Search Engine Optimization – Keywords & More

Note: This post is the words of Graeme, an Etsy member who has kindly agreed to let us share his thoughts on SEO more widely. He originally posted this in the Etsy Forums, and JudysDesigns, a DTeam member, found it.

You can do research on Etsy right in Etsy’s search bar – just start typing and popular suggestions appear. Then you can use a tool like: www.tools4etsy.com/Wall-e/Relevancy/Keyword to see where you appear in search + who the top sellers are, the top listings, and the Tags used.

** Titles & Tags are important to Etsy Search (redundancy = relevancy i.e. Tag phrases should be repeated in titles); Description & Titles for SEO (repetition = relevancy, but not duplication; i.e. Titles, each should be unique). Title, Tag and Description (upper/lower) case & punctuation has no importance to Etsy Search & Search Engines like Google & Bing (SEO). Also, the order of Tags is not important.

** Be aware that Etsy sees Categories as having a dual purpose – both as a Category & a Tag. Entering them twice is a waste of a tag.

** According to an Etsy Blog article (ref: blog.etsy.com/en/2013/top-5-steps-to-a-mobile-friendly-shop ): “…item descriptions are truncated on Etsy’s mobile apps after nine lines; aim to keep vital details above the fold.”. As Etsy claims that 40%+ views are coming from Mobile devices, your target audience could be missing key information that may be visible “below the 9-line fold”.

** Please note that on Etsy, it can take up to an hour for the Listing page (Etsy page cache) to refresh and up to 24 hours for the Listing changes to be fully indexed. ( ref: www.etsy.com/help/article/187 )

** Etsy Blog articles & help links that should help:
– Shop Makeover Series: Titles, Descriptions and Tags – blog.etsy.com/en/2011/shop-makeover-titles-descriptions-and-tags/
– Etsy Success: Make Your Shop More Relevant – blog.etsy.com/en/2011/make-your-shop-more-relevant/
– An Etsy worksheet put together to help sellers brainstorm keywords that buyers might use when searching:
blog.etsy.com/en/files/2013/08/Unlock-Your-Keywords.pdf
– How do I make sure my items are getting found in Search? – www.etsy.com/help/article/821
– How to Get Found in Search – www.etsy.com/blog/en/2012/how-to-get-found-in-search/
– How to Get Found in Browse – www.etsy.com/blog/en/2012/how-to-get-found-in-browse/
– How do I improve my shop’s Search Engine Optimization (SEO)? – www.etsy.com/help/article/247
– 4 Ways to Improve Your SEO and Increase Your Traffic – blog.etsy.com/en/2013/4-ways-to-improve-your-seo/
– How to Write Enticing Item Descriptions – blog.etsy.com/en/2012/how-to-write-enticing-item-descriptions
(Note: Whilst some of these blog posts have been around for a while, they are still very relevant)
– Google’s Search Engine Optimization Starter Guide – static.googleusercontent.com/media/www.google.com/en/us/webmasters/...

** Etsy mentioned in an Admin Q&A thread (may 16th, 2014) that Etsy (eg: Treasuries) & external (eg: Facebook) inbound links will help with improving a Listing’s Relevancy. Listing new, relisting and renewing all equally give a Listing’s relevancy a boost.

** A great post on SEO Myths you should NOT believe: www.etsy.com/teams/7722/discussions/discuss/12878519

** Lastly, here is a tool that compares Etsy Tags side-by-side: www.tools4etsy.com/tagwars

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Teaching Thursday: About Page

I was going to come up with something fantastic and creative for today’s blog post, but last night, ElephantBeads (awesome Etsy shop owner and one of the DTeam’s fearless leaders) posted on the DTeam chat thread this fantastic article on how to write an About Me page. It’s written for bloggers, but totally applicable to our Etsy shops. So go read it. Right now. I mean it.

Writing an About Me page

Wasn’t that awesome? Let’s talk about what’s going on our new About pages — what’s your story?

Teaching Thursday: Help Your Customers Get the Information They Need

It probably comes as no surprise to you, especially if you’ve been selling on Etsy a while, but customers typically don’t read all the words in your shop. They probably won’t read your listing descriptions, or your policies. That doesn’t mean you shouldn’t have them, because you should (policies especially make you look like a reliable shop that’s here to stay), but you shouldn’t expect that customers will actually read them.

What will customers look at? They will look at your photos, your titles, and your shop banner (assuming that the new Etsy redesign keeps our banners). So important information should go in those places, especially titles and photos. You can also put information in your description, but keep it short and to the point.

In my own shop, Lizbeth’s Garden, I came to the realization the other day that it was very difficult for customers to figure out how many pressed pansies they would get in an order. So I used the listing variations to set up quantity orders, with a discount for ordering more. I put a brief explanation in the listing description, with a heading: How To Order. We’ll see if this makes a difference.

Teaching Thursday: Pinterest

Pinterest is an awesome social media site where you can ‘pin’ pictures from other websites in one convenient place. I have even been seeing some people saying that a Pinterest pin is worth more to a business than a Facebook like.

Here are some articles from around the web that I have found helpful for learning how to pin effectively:

What to Pin: 142 Pinterest Ideas for Entrepreneurs (Launch Grow Joy)

When to Pin: Why You Should Pin on Saturdays (Inspire to Thrive)

Private Pins: How to Create a Secret Pinterest Board (The Wonder of Tech)

Be aware that if you pin pictures from people who do not want you to pin their images, you may be violating their copyright. My personal rule of thumb is to never pin anything from a site without a pin button or a Pinterest profile link. If you just have to have a particular image from a site without either of those items, you can always contact the site and ask for permission to pin from their site.

Wednesday Chat: Facebook

Welcome to Wednesday’s chat. Today, let’s talk about Facebook. Do you have a Facebook page for your business? How do you use Facebook for your business? Here is a checklist for businesses using Facebook. Can you check off most of the items? Discuss in the comments. (And of course, feel free to chat about other things going on with your business, too.)

These Scientists Studied Why Internet Stories Go Viral. You Won’t Believe What They Found | Co.Design | business + design

Read this article if you’re interested in creating more compelling content on the Internet: These Scientists Studied Why Internet Stories Go Viral. You Won’t Believe What They Found
Basically, people are most likely to share posts that create positive emotions, and more likely to share posts that create negative emotions over neutral posts. From the article: “positive emotions best negative ones, any emotion bests none at all.”

Very interesting. I’m thinking about how to incorporate this into my Etsy shop marketing. What about you? Any thoughts on how this might affect your social media use and marketing?

Teaching Thursday: Searching Treasuries

Have you ever wanted to find again an Etsy treasury that your shop appeared in? Perhaps you were in it a couple days ago, and now it’s dropped off your activity feed. Well, never fear, there is a way to find those treasuries again.

  1. Go to Etsy Treasury.
  2. In the Treasury Search bar (not the all-Etsy Search bar at the very top of the page), type shop:shopname. (Example: My shop is lizbethsgarden, so I would put shop:lizbethsgarden)
  3. And there you go!

Teaching Thursday: Getting the Word Out

So you’ve got an Etsy shop, now you’ve got to get the word out about it — how will anyone buy your wares if they don’t know about them? How can you get the word out? Blogging and Twitter are two free, fairly simple ways.

There are many blogging platforms, WordPress and Blogger are the most popular. I prefer WordPress (obviously 🙂 ) but many people like Blogger. Once you have a blog, be sure and let people know when you’ve posted. How do you do that? Read this article, 13 Places to Share New Blogs Cheatsheet.

Twitter is easy to use — just sign up and start sharing in 140 character posts. Once you’ve done that, and followed a few people, you might start noticing hashtags, words preceded by # that are searchable on Twitter. If you tag your posts with them, it is easier for people to find your posts on a given subject. One hashtag you might notice is #FollowFriday or #ff when people make special notice of their followers on Friday. What is that all about, you might ask? Read all about it in Do You Need to Participate in Follow Friday?

Happy New Year! from the DTeam

New Years Eve 2011 London

Photo credit: Sean MacEntee

Wishing you a Happy New Year from the Etsy DTeam!

You might have noticed a Posting Calendar in the right sidebar. For the new year, starting tomorrow, I am going to try posting here every weekday, following the calendar you see there. I will also be posting treasuries featuring the DTeam as they are created.

Come by tomorrow and see which DTeam shop is featured first.

Find the DTeam on Twitter!

Looking for new ways to find out about the DTeam? Search Twitter for #dteam. Here’s a sampling of what you might find:

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