MUSTS when opening an Etsy Shop – Part 3

By Angee Perry from ABitCreativeAMP ♥♥♥

Below is a snapshot of a shop policies page on Etsy. My tips, below, will walk you through the components of this page. This example is provided courtesy of Molly Kimball fromElephantBeads.


– Shop Policies can make or break a sale. It’s where you help your customer make an informed decision about purchasing from your shop by letting them know what they can expect from you and your products. You’ll touch on some of these things briefly within your listing descriptions but here is where you want to provide all the details for all your products. It’s important that your policies don’t contradict Etsy’s site-wide policies. It’s a good idea to read over the DOs and DON’Ts of Etsy ( ) and Etsy’s Terms of Use ( ) before writing or changing your shop policies.

– Your Welcome Message is where you welcome the potential customer into your store and encourage them to look around and ask questions if they have any. You’ll also want to list any promotions you’re having and/or special seasonal shipping information you have to help the customer be informed as to if something in your shop can make it to them in time (like Christmas, Mother’s Day, etc).

– Payment Policy is where you list what form of payment you accept. This helps the customer know before they go to check-out so that they can be prepared. Depending on the forms of payment you accept will determine if you also need to include a timeframe for payments to reach you and what you’ll do if payments are not received in the timeframe (like canceling the sale)

– In the Shipping Policy section you want to describe how you package your items, the company you use to ship and what method you ship them with that company (like USPS First Class, UPS Ground, etc). This is important to the customer as it lets them know how long it might take for them to receive their items. If you offer international shipping be sure to list as many details as you can as the customer may not order from out of country often and will not be as knowledgable as you on your country’s international shipping timeframes.

– Refund Policy is where you let the customer know what they can expect from you if they are unhappy with their purchase for any reason. Be sure to state if they are responsible for return shipping or if you will refund them for shipping also.

– Additional Information lets you make blanket statements about the products you sell. For example, if you sell photographs this is where you’d talk about the paper quality of the print and if you print through a 3rd party lab. If you make things to order you’d mention the timeframe needed to create the item and then the timeframe needed to get the item in the mail, etc. Also mention if people need things by a specific date to contact you so that you can see if it can be made and shipped in time.

– Seller Information is not necessary for most countries, but some countries do require additional information like your name, physical address, contact email, etc. See this FAQ ( ) for more information.

You’ve made a name for yourself and let customers know a little bit about who you are and what to expect when purchasing your products. Now all you have to do is list your items and you’re good to go!

Leave a comment


  1. I have neglecting my policies / shipping information page. i honestly don’t remember what i put on there exactly, thanks for the reminder to tidy up!


    • Glad we could be of help! I think these pointers will be a nice little summary to return to, periodically, for all of us!
      : D



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