KEEP: What is all the excitement about?

By M Kimball, ElephantBeads

KEEP isn’t really new – it has been around for awhile. But it seems to be taking off in the world of online browsing and shopping. So what is all the excitement about? Is Keep really just a hybrid child of Pinterest and StumbleUpon, as one of our team members observed, or is it something quite different?KEEP1

After a bit of research and dipping our toe into team promotional activities on Keep, we have determined that Keep is something quite different – revolutionary, in fact. As Wired Magazine noted back in July 2014 – “At Long Last, a Universal Shopping Cart for the Web“! This is no small shift in the fabric of online shopping. This is a significant transformation!

So what does this mean to those of us who are Etsy shop owners? Here are your key takeaways:

  1. Keep is about BUYING. “Keepers,” unlike “Pinners” or “Stumblers,” are not casually browsing for photos, jokes or recipes to clip. They are shopping.
  2. Keep is APPEALING. It is easy to use, which means it is easy – even fun! – to shop and buy.
  3. Keep’s shopping cart is UNIVERSAL. What does this mean? Your customer can put your beaded necklace in a shopping cart with a pair of Kate Spade earrings from Macy’s and a pair of shoes from Malta.

If you are not yet using Keep to promote your shop, we strongly encourage you to do so. Tomorrow’s post will include a quick tutorial to help you get started.

Advertisements
Leave a comment

4 Comments

  1. I’m using keep and have also bought items from keep while doing my promoting. It’s a fabulous tool – easy to use as well.

    Liked by 1 person

    Reply
    • I’m so glad the Keep promo’s are working for you, Judy! It’s good to hear the shopping experience is easy – that’s what matters most!

      Like

      Reply
  2. Great info on what Keep is!

    Liked by 1 person

    Reply
  3. I must admit Keep is my new addiction!!!

    Like

    Reply

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: