Teaching Thursday: Help Your Customers Get the Information They Need

It probably comes as no surprise to you, especially if you’ve been selling on Etsy a while, but customers typically don’t read all the words in your shop. They probably won’t read your listing descriptions, or your policies. That doesn’t mean you shouldn’t have them, because you should (policies especially make you look like a reliable shop that’s here to stay), but you shouldn’t expect that customers will actually read them.

What will customers look at? They will look at your photos, your titles, and your shop banner (assuming that the new Etsy redesign keeps our banners). So important information should go in those places, especially titles and photos. You can also put information in your description, but keep it short and to the point.

In my own shop, Lizbeth’s Garden, I came to the realization the other day that it was very difficult for customers to figure out how many pressed pansies they would get in an order. So I used the listing variations to set up quantity orders, with a discount for ordering more. I put a brief explanation in the listing description, with a heading: How To Order. We’ll see if this makes a difference.

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