Teaching Thursday: Figuring out what people want to buy

One of the biggest challenges of selling items is figuring out what people want to buy. For a new shop owner, it can be daunting. Etsy has created a couple new tools for sellers to figure out what people are looking for: Find Inspiration and Compare Ideas.

Find Inspiration shows you what people are searching Etsy for.

Compare Ideas lets you type in a couple different search terms (up to 5) and see which ones have more people searching and fewer items already on Etsy — in other words, is there an unfilled niche for your idea?

To find these tools, you need to go to Etsy Prototypes and look for Seller Opportunity Tools. While you’re there, see if there are any other prototypes you might like to try out, Etsy’s always got interesting stuff in the works.


  1. Compare Ideas won’t work if there isn’t a minimum number of searches being done for the phrase you use. (I don’t know what the minimum is, but I got the error warning for a couple of my terms.)
  2. Find Inspiration often has lots of searches for copyrighted items. Be sure you stay on the right side of the law and don’t violate copyright — just because someone wants it doesn’t mean you can make it.
  3. The Seller Opportunity Tools team (which you automatically join and is your access to the tools) has been taken over by people intent on promoting their shops and there is very little discussion of these tools going on. Not a reason to avoid the tools, just a heads-up for you.
Leave a comment


  1. I really am a fan of the different tolls on Etsy to find items and unique stores as a shopper!


  2. Good info. Going to check it out. Man, even though I am not a newbie, there is still new things about Etsy that I didn’t know was out there. Live and learn.



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