Teaching Thursday: The Wonders Of SEO by Miss Tan

Note: Today, we are reading an article on SEO by Miss Tan from MissTanDesigns of the Etsy DListers.

Definition: SEO or search engine optimization is using keywords and phrases to get your online shop or website noticed on search engines.

It sounds simple, and is it. I have had an Etsy shop for three years now and am still mystified by SEO. So, what is SEO? For years, I have searched for the answer to this recent age-old question. I would obsessively read pages of content only to leave scratching my head thinking, what are they talking about? Forums, Etsy groups, and other Etsy sellers tried to help me and I just did not get it. For a while, I thought I would never be found amongst the numerous Etsy shops. I figured I would stick to adding more products to my shop and see if that works. It didn’t.
So last fall, I had a change of heart. Maybe I should go back to this SEO thing. I was cruising through the Etsy forums one day and found numerous questions about SEO. As I perused through each question’s responses, I was getting nothing.  I kept looking and then started to write down what people were suggesting. And this is what I got: put keywords in your titles, repeat those keywords in your tags, and in your descriptions and your views and sales will go up. I thought, “It can’t be that simple.” Yet, it was!
For example, I looked at a particular greeting card I was selling. I would write down every word that I could associate with that card from the design to color. Is the card funny, romantic, sexy, adult, red, has hearts, etc.? I would put those in the title as two or three keyword phrases because most shoppers will look for it like this, i.e. valentine card. Then I would repeat some of them in my description and filled out all 13 tags with these keywords as well. Finally, I would just wait to see if it worked. Guess what? It did!
My views tripled and my sales doubled. I had the best Holiday season ever in 2013. With Valentine’s Day coming, my views are even higher. I never thought SEO could be that simple.
Remember, repeat keywords in title, description, and tags to see an improvement in stats. Plus, read 4 Ways to Improve Your SEO and Increase Traffic.
Good Luck!
 Miss Tan from MissTanDesigns
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4 Comments

  1. Nice article, Miss Tan. It cleared up some things and gave me some new info. SEO has always been a mystery to me. Thanks!

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  2. I’m still trying to figure out the new SEO algorithm. It can be frustrating, but I’m going to stick with it. Tweeking works.

    Miss Tan

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  3. Fetesha Downs

     /  January 25, 2014

    I adore SEO. It’ll also help with your Google search placement, in terms of local organic search. Keywords are definitely our friends anywhere online.

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  4. Miss Tan – Thanks for sharing your experience with SEO. It gives me confidence to go back in there and try to improve my own SEO hits!

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