These Scientists Studied Why Internet Stories Go Viral. You Won’t Believe What They Found | Co.Design | business + design

Read this article if you’re interested in creating more compelling content on the Internet: These Scientists Studied Why Internet Stories Go Viral. You Won’t Believe What They Found
Basically, people are most likely to share posts that create positive emotions, and more likely to share posts that create negative emotions over neutral posts. From the article: “positive emotions best negative ones, any emotion bests none at all.”

Very interesting. I’m thinking about how to incorporate this into my Etsy shop marketing. What about you? Any thoughts on how this might affect your social media use and marketing?

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